The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2005
Founder
Ali Hewson and Bono
Origin
New York City

With a mission to source production and encourage trade in Africa, Edun mixes its modern designer vision with the richness of the fast-growing continent. The company builds sustainable growth opportunities by supporting manufacturers and community-based initiatives, and by partnering with African artists and artisans.

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