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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.


One of France’s most celebrated postwar photographers, Edouard Boubat (1923–1999) captured the magic of fleeting moments with tenderness and warmth. He made elegant, poetic images, beginning with intimate views of everyday life in his native city of Paris and moving on to striking pictures taken on his travels in Kenya, India, Spain, Portugal, Brazil, and China. “We are living photographs,” he said. “Photography reveals the images within us.”