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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1932
Founder
Alberto Ferreira Couto
Origin
Porto, Portugal

Observing the troubling trend of receding gums among his fellow Portuguese, doctor and pharmacist Alberto Ferreira Couto partnered with a dentist friend to develop “Pasta Medicinal Couto.” His toothpaste has been going strong since 1932, retaining its charming vintage packaging and powerfully cleansing formula to prevent cavities and fend off gum disease.