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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Founder
Petra Jungebluth
Origin
Berlin

With Cloud 7, fashion industry veteran Petra Jungebluth set out to create the pet products that she wanted but could never find: those with playful designs, premium materials, and sustainable production. Her dog accessories are made to enhance and strengthen the bond between humans and their beloved animals.