Cleanse
- Established
- 2011
- Founder
- Lauren Napier
- Origin
- New York City
While trapped in a window seat on a flight from Dubai to New York City, makeup artist Lauren Napier had an idea for a better way to cleanse skin while on the go. She went on to develop Cleanse: individually packaged facial cleansing wipes infused with water, aloe, chamolilla, and cucumber. According to Napier, “In a culture obsessed with perfection, there is beauty in taking it off.”