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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2006
Founder
Noriko Machida

Named for an imaginary mountain in the Himalayas, Chimala is at once nostalgic and meticulous in its modern interpretation of mid-century workwear. The Japanese label has mastered the art of denim, from indigo dyeing the yarn and weaving the fabric to sewing and distressing each pair of its hand-finished jeans.