The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2015
Founder
Brandon Maxwell
Origin
New York City

Growing up in Texas, Brandon Maxwell was capitivated by the women that passed through his grandmother’s boutique. He went on to study photography at St. Edward’s University in Austin, and then assisted stylists Deborah Afshani, Edward Enniful, and Nicola Formichetti. Since 2012, he has acted as fashion director to Lady Gaga.

The stylist and designer launched his own ready-to-wear label out of the desire to make women feel beautiful, sophisticated, and powerful. Inspired by the strong women that Maxwell surrounds himself with, the collection is defined by impeccable tailoring, sharp detailing, and sculptural details.

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