The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2009
Origin
Stockholm

The mission of BIKEID is to create the purest bicycle experience possible, providing a ride that is free of complications or extravagant details. The company's premium, robust, utilitarian city bikes are designed with longevity in mind and infused with nostalgic romance in the form of a bicycle: a simple, elegant, and noble mode of transport.

“The good thing with bicycles is that the core construction is beautiful by default,” says Anders Dahlberg, one of the founders. “Our job is to refine it and make it stand out from our competitors’ designs.”

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