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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2005
Founder
Mette Hagedorn
Origin
Copenhagen

At once modern and contemporary, Base 212 brings the spirit of mid-century Scandinavian design to the present day through objects distinguished by exquisite materials and streamlined shapes. Founder Mette Hagedorn, a schoolteacher turned entrepreneur, offers designs by emerging talents alongside her own creations, with the goal of making great Danish design affordable and accessible to all.