The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Kathrine and Per Gran Hartvigsen
Aarhus, Denmark
Kathrine Gran Hartvigsen

Building upon the expertise and experience they gained while running Gran Living, Kathrine and Per Gran Hartvigsen founded AYTM (pronounced “item) to provide a new perspective on Danish design for those who are passionate about personal style and interior design.


2 products