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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2016
Founder
Antonin Tron
Origin
Paris

Born in Paris, Antonin Tron studied fashion design at the Royal Academy of Fine Arts in Antwerp before working as designer for Louis Vuitton, Givenchy, and Balenciaga. He created Atlein to offer women a new proposition of quality, comfort, and authenticity.

The label is inspired by the many facets of modern living: the urban environment and the natural world, subcultures, new technologies, independent music, and contemporary art. For the first collection, Tron worked almost exclusively in jersey to deliver “a precise ready-to-wear statement.”