The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1990
Founder
Michael and Thomas Asplund
Origin
Stockholm

Specializing in “new Swedish contemporary design,” family-run Asplund seeks to create clean-lined, elegant products that never go out of fashion. Only carefully selected natural and durable materials are used. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra Adrian Asplund. “That way we challenge consumerism through aesthetically sustainable design.”

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