The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1994
Founder
Armand Diradourian
Origin
New York City

The name Armand Diradourian has become synonymous with fine cashmere. The company works with traditional hand weavers and knitting masters in the Himalayan kingdoms and around the world to achieve a balance of old world techniques and contemporary design in a palette that ranges from sophisticated neutrals to brightly colored patterns—achieved through natural vegetable dyes using Nepalese yarns.

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