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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2000
Founder
Araks Yeramyan
Origin
New York City

Araks Yeramyan’s designs are based on the principle that a woman’s beauty should be effortless and is most evident when she is comfortable. This concept, along with numerous and ever-changing inspirations, informs the beautifully crafted lingerie, swimwear, and ready-to-wear collections of Araks.