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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2006
Founder
Albertus Swanepoel
Origin
New York City

Born and raised in Pretoria, Albertus Swanepoel began his career as a fashion designer in his native South Africa before moving to the United States in 1989. He spent the ensuing years training and apprenticing as a milliner before constructing hats for Broadway shows and, beginning in 2004, for the runway shows of designers such as Proenza Schouler, Carolina Herrera, and Narciso Rodriguez.