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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1987
Founder
Jean Touitou
Origin
Paris

Atelier de Production et de Creation (A.P.C.) is beloved for its discreet, down-to-earth aesthetic. “The simple things we create are not minimal to achieve,” says Jean Touitou of his fiercely independent brand’s consistently well-cut clothes. Denim has long been a specialty. Adds the founder, “It’s a combination of fabric, cult, cut, price, image, and dopeness.”