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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2015
Founder
Johan Bergelin

Unisex parfumerie 19-69, or NINETEEN SIXTY NINE, was founded by the Swedish artist and product developer Johan Bergelin. Its name is meant to evoke the year of 1969—an era of freedom, tolerance, and counterculture. A twenty-four months long creative process with artisans in Scandinavia, France, and Italy lead to the launch of 5 fine perfumes at Colette in Paris in 2017. Each scent is inspired by a different era, culture, or setting from Africa, Europe, or the States and Asia.