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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.


The Stories

Explore our evolving edit of items you’ll wear, use, and treasure for years to come through weekly chapters and shorter-form footnotes. Collected into thematic volumes, these editorial features are inspiring ways to discover your new favorite things.