The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

x

In a world saturated with stuff, mindless accumulation has become the default mode: a frenzied imperative to “stock up” rather than select with care, to layer seasonal “statement pieces” over disposable “basics,” and, from beneath a teetering pile of things, constantly start anew rather than build upon a firm foundation. It’s time to pare back and pull together by shifting the focus to refined, versatile, and honest goods in the intimate context of a lifestyle.

Artist Hans Hofmann described the ability to simplify as a way “to eliminate the unnecessary so that the necessary may speak.” It’s something that he managed to achieve without sacrificing an ounce of creativity or intensity: one of his crisp arrangements of rectangles has the decisiveness and staying power of an impeccably tailored jacket.

The new necessary revolves around quintessential things—objects that evoke inexplicably strong reactions of wonder, delight, and an urge to share with others something that is exactly as it should be. These items tend to be imaginatively created, superbly crafted, and used—not just admired— with discernment, and then thoughtfully combined. Quintessential things reward those who seek them out. Are you ready to refine?

With its precision cut and pure lines, a one-button jacket exudes self-awareness, down to its satin lapels (inspired by the side stripe of tuxedo pants) and slightly oversized fit. Familiar shapes are elevated with considered details such as the swoop of a collarbone cut-out and the fresh choice of a two-tone textured knit for a tee.






Protagonist T-Shirt 01 4-ply Silk Crepe
Protagonist Pullover 01 Sculptural Wool, Pallas Jupiter Pant

A sculptural pullover recalls the shapes of vintage couture, with a hint of rebellion. Subtle refinements such as a shirttail hem or smooth silk crepe in place of cotton make for versatile and enduring elements in a wardrobe that evolves rather than revolves.

The New Necessary

In a world saturated with stuff, mindless accumulation has become the default mode: a frenzied imperative to “stock up” rather than select with care, to layer seasonal “statement pieces” over disposable “basics,” and, from beneath a teetering pile of things, constantly start anew rather than build upon a firm foundation. It’s time to pare back and pull together by shifting the focus to refined, versatile, and honest goods in the intimate context of a lifestyle.

Artist Hans Hofmann described the ability to simplify as a way “to eliminate the unnecessary so that the necessary may speak.” It’s something that he managed to achieve without sacrificing an ounce of creativity or intensity: one of his crisp arrangements of rectangles has the decisiveness and staying power of an impeccably tailored jacket.

The new necessary revolves around quintessential things—objects that evoke inexplicably strong reactions of wonder, delight, and an urge to share with others something that is exactly as it should be. These items tend to be imaginatively created, superbly crafted, and used—not just admired— with discernment, and then thoughtfully combined. Quintessential things reward those who seek them out. Are you ready to refine?

With its precision cut and pure lines, a one-button jacket exudes self-awareness, down to its satin lapels (inspired by the side stripe of tuxedo pants) and slightly oversized fit. Familiar shapes are elevated with considered details such as the swoop of a collarbone cut-out and the fresh choice of a two-tone textured knit for a tee.






Protagonist T-Shirt 01 4-ply Silk Crepe
Protagonist Pullover 01 Sculptural Wool, Pallas Jupiter Pant

A sculptural pullover recalls the shapes of vintage couture, with a hint of rebellion. Subtle refinements such as a shirttail hem or smooth silk crepe in place of cotton make for versatile and enduring elements in a wardrobe that evolves rather than revolves.