The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Purposeful Presents:
Gifts to Delight the Discerning

Among the greatest temptations of the busy holiday season is to bestow upon loved ones lavish novelties or one’s own favorite things. “I’ve never heard of it! And it’s expensive. She can’t possibly have this already,” rationalizes the weary shopper tempted by trendy, useless items. “I love this, so he will, too,” reasons even the most well-intentioned giver as December wanes. Shaky assumptions such as these are unlikely to result in the perfect gift, which is, after all, in the eye of the recipient.

This year, follow the lead of Santa, a highly observant type who has never been shy about asking for gift ideas, by selecting purposeful presents, from everyday objects made uniquely elegant to books and tools for living chosen with the recipient’s habits and hobbies in mind. The six discerning individuals sketched out below provide a place to start.

No. 1

The Culinarian

WORDS TO LIVE BY

“I was 32 when I started cooking; up until then, I just ate.” –Julia Child

THE DREAM GIFT

A custom Bob Kramer chef ’s knife

JUST BACK FROM

Noma in Copenhagen

THE STOCKING STUFFER

Jacobsen Salt Co. Flake Salt

WORDS TO LIVE BY

“You live but once; you might as well be amusing.” –Coco Chanel

THE DREAM GIFT

Pallas Moonlight Coat

JUST BACK FROM

Edward Albee’s A Delicate Balance on Broadway

THE STOCKING STUFFER

Li-Lac Chocolate Creams

CURRENTLY READING

All the Light We Cannot See by Anthony Doerr

No. 3

The Frazzled Serenity Seeker

WORDS TO LIVE BY

“Serenity now!” –Frank Costanza

THE DREAM GIFT

A week at Coqui Coqui Tulum

JUST BACK FROM

A business lunch followed by a meeting, two conference calls, and a Ballet Beautiful class

CURRENTLY READING

I’ll Drink to That by Betty Halbreich, Being Mortal by Atul Gawande

WORDS TO LIVE BY

“I must complain the cards are ill-shuffled till I have a good hand.” –Jonathan Swift

THE DREAM GIFT

A royal flush

JUST BACK FROM

Vegas

THE STOCKING STUFFER

Herbert Hoover – Pewter Wishbone

CURRENTLY READING

The Noble Hustle: Poker, Beef Jerky, and Death by Colson Whitehead

Make this the holiday season of purposeful presents: everyday objects made uniquely elegant, essential tools for living elevated by storied traditions, and books chosen with the recipient’s habits and hobbies in mind.

No. 5

The Frequent Flier

WORDS TO LIVE BY

“People don’t take trips…trips take people.” –John Steinbeck

THE DREAM GIFT

An African safari

JUST BACK FROM

Almaty, Kazakhstan

THE STOCKING STUFFER

Moleskine classic notebook, a monogrammed luggage tag

CURRENTLY READING

Art & Place: Site-Specific Art of the Americas (Phaidon), the latest issue of Monocle

UNDER THE TREE

The World Traveler Gift Set: Le Labo Travel Set Santal 33, Set of Wallpaper* City Guides

WORDS TO LIVE BY

“I like black, because for me it is a very happy color.” –Azzedine Alaia

JUST BACK FROM

Robert Motherwell: Works on Paper 1951-1991 at Paul Kasmin Gallery

In NYC? Discover these and other quintessential gifts during your next visit to The Apartment by The Line.

Shop all gifts

Explore another chapter in The Stories:
Building the Lily: Floral Fragrances Reimagined

Purposeful Presents: Gifts to Delight the Discerning

Purposeful Presents:
Gifts to Delight the Discerning

Among the greatest temptations of the busy holiday season is to bestow upon loved ones lavish novelties or one’s own favorite things. “I’ve never heard of it! And it’s expensive. She can’t possibly have this already,” rationalizes the weary shopper tempted by trendy, useless items. “I love this, so he will, too,” reasons even the most well-intentioned giver as December wanes. Shaky assumptions such as these are unlikely to result in the perfect gift, which is, after all, in the eye of the recipient.

This year, follow the lead of Santa, a highly observant type who has never been shy about asking for gift ideas, by selecting purposeful presents, from everyday objects made uniquely elegant to books and tools for living chosen with the recipient’s habits and hobbies in mind. The six discerning individuals sketched out below provide a place to start.

No. 1

The Culinarian

WORDS TO LIVE BY

“I was 32 when I started cooking; up until then, I just ate.” –Julia Child

THE DREAM GIFT

A custom Bob Kramer chef ’s knife

JUST BACK FROM

Noma in Copenhagen

THE STOCKING STUFFER

Jacobsen Salt Co. Flake Salt

WORDS TO LIVE BY

“You live but once; you might as well be amusing.” –Coco Chanel

THE DREAM GIFT

Pallas Moonlight Coat

JUST BACK FROM

Edward Albee’s A Delicate Balance on Broadway

THE STOCKING STUFFER

Li-Lac Chocolate Creams

CURRENTLY READING

All the Light We Cannot See by Anthony Doerr

No. 3

The Frazzled Serenity Seeker

WORDS TO LIVE BY

“Serenity now!” –Frank Costanza

THE DREAM GIFT

A week at Coqui Coqui Tulum

JUST BACK FROM

A business lunch followed by a meeting, two conference calls, and a Ballet Beautiful class

CURRENTLY READING

I’ll Drink to That by Betty Halbreich, Being Mortal by Atul Gawande

WORDS TO LIVE BY

“I must complain the cards are ill-shuffled till I have a good hand.” –Jonathan Swift

THE DREAM GIFT

A royal flush

JUST BACK FROM

Vegas

THE STOCKING STUFFER

Herbert Hoover – Pewter Wishbone

CURRENTLY READING

The Noble Hustle: Poker, Beef Jerky, and Death by Colson Whitehead

Make this the holiday season of purposeful presents: everyday objects made uniquely elegant, essential tools for living elevated by storied traditions, and books chosen with the recipient’s habits and hobbies in mind.

No. 5

The Frequent Flier

WORDS TO LIVE BY

“People don’t take trips…trips take people.” –John Steinbeck

THE DREAM GIFT

An African safari

JUST BACK FROM

Almaty, Kazakhstan

THE STOCKING STUFFER

Moleskine classic notebook, a monogrammed luggage tag

CURRENTLY READING

Art & Place: Site-Specific Art of the Americas (Phaidon), the latest issue of Monocle

UNDER THE TREE

The World Traveler Gift Set: Le Labo Travel Set Santal 33, Set of Wallpaper* City Guides

WORDS TO LIVE BY

“I like black, because for me it is a very happy color.” –Azzedine Alaia

JUST BACK FROM

Robert Motherwell: Works on Paper 1951-1991 at Paul Kasmin Gallery

In NYC? Discover these and other quintessential gifts during your next visit to The Apartment by The Line.

Shop all gifts

Explore another chapter in The Stories:
Building the Lily: Floral Fragrances Reimagined