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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Moments in the Sun:
Feminine Flourishes, Reframed

Photographed by Hanna Tveite

The back-to-school bustle proposes a clean break between summer and fall, but don’t cut the sunny season short. Instead, savor the first weeks of September with a fresh outlook—and a seasonless wardrobe full of playful and feminine details. The hyperrealistic abstractions of French painter Gérard Schlosser inspire a reframing of familiar scenes into potent moments, bright with possibility.

For his debut Atlein collection, Balenciaga veteran Antonin Tron studied the work of designer Jean Muir, who shared his love of jersey. “I wanted a structured diaphanousness that flattered the silhouette,” says Tron.
Click/tap image to shop the items pictured. Atlantique Ascoli Anemone Blouse, J.W Anderson Patchwork Gathered Skirt
Click/tap image to shop the item pictured. Protagonist Dress 35 Cami Dress
“Red is such a sensuous color,” says Georgia Lazzaro, design director of Protagonist. She energized the fall collection’s largely neutral palette with fiery hues of carmine and cardinal.
Ready to broaden your horizons with a bold print? Balance lively patterns with classic color combinations, such as Joseph Altuzarra’s Franco-American stripes on a silk shirtdress.
Click/tap image to shop the item pictured. Vanessa Seward Alabama Jean

Moments in the Sun: Feminine Flourishes, Reframed

Moments in the Sun:
Feminine Flourishes, Reframed

Photographed by Hanna Tveite

The back-to-school bustle proposes a clean break between summer and fall, but don’t cut the sunny season short. Instead, savor the first weeks of September with a fresh outlook—and a seasonless wardrobe full of playful and feminine details. The hyperrealistic abstractions of French painter Gérard Schlosser inspire a reframing of familiar scenes into potent moments, bright with possibility.

For his debut Atlein collection, Balenciaga veteran Antonin Tron studied the work of designer Jean Muir, who shared his love of jersey. “I wanted a structured diaphanousness that flattered the silhouette,” says Tron.
Click/tap image to shop the items pictured. Atlantique Ascoli Anemone Blouse, J.W Anderson Patchwork Gathered Skirt
Click/tap image to shop the item pictured. Protagonist Dress 35 Cami Dress
“Red is such a sensuous color,” says Georgia Lazzaro, design director of Protagonist. She energized the fall collection’s largely neutral palette with fiery hues of carmine and cardinal.
Ready to broaden your horizons with a bold print? Balance lively patterns with classic color combinations, such as Joseph Altuzarra’s Franco-American stripes on a silk shirtdress.
Click/tap image to shop the item pictured. Vanessa Seward Alabama Jean