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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Capture One:
Style Selects with Frances de Lourdes

Cover

By Rebecca Johnson
Photographed by Hanna Tveite

“I wanted a refined T-shirt that I couldn’t find,” Alejandra Echeverria says of the impetus for her line Frances de Lourdes. “Classic styling that felt luxurious and elevated—but had the ease and love-worn feel of my favorite tees.” After working in the industry for nearly a decade before striking out with her first Spring 2017 collection, the fashion designer possessed both a keen understanding of what was missing from the world and a natural instinct for how to supply it. And, in the process, not only did Echeverria create the perfect T-shirt, she made her shirts supremely versatile—the linchpin for almost any look imaginable. Seen through the lens of the Capture One editing suite, the infinite styling iterations of the shirts are revealed.

outtakes

The luxe, refined tees and tanks are rooted in personal significance. Frances de Lourdes is an amalgam of Echeverria’s parents’ names—her mother’s middle name is Frances and de Lourdes is one of her father’s names. The blending is an homage to their sartorial influence, and also to the masculine-feminine spirit of classic T-shirts. The humble T-shirt, which originated as an undershirt for nineteenth-century military and gained popularity as a uniform staple in other working industries has become just as enmeshed in every facet of our lives. “My uniform most of the time is T-shirts and jeans,” Echeverria says, but the inherent interchangeability of her designs leads her to incorporate the tees in endless outfit iterations. “They look great under suits, or with a high-waisted trouser for evening, paired with skirts, and under dresses for warmth or just a less bare look,” she suggests. “Layered or with nothing else.”

Frances de Lourdes 2
Frances de Lourdes Hardy Tee
outtakes

Referencing vintage styles was a key factor for Echeverria in achieving a classic design with true longevity. She meticulously updated her cuts with subtle updates—“longer sleeve length, a curve in the neckline”—and insists on supple, luxurious materials. The tees are made in New York by small-scale manufacturers using ultra soft, lightweight Italian fabrics—refined silk for the Frankie, a black V-neck; slub silk for the Martin, a blue round neck tee, for instance. One of the most graphic pieces in the collection, the Serge is a nod to the popular ringer tees of the 1970s. Echeverria interprets it in cashmere and silk, keeping the contrast only around the neck. “It works beautifully,” she says, “for an elegant evening out.”

Elevating her tees with timeless glamour, Echeverria connects the shirts most deeply to her own greatest influences, the creative women who surround her—“women who are strong-minded, interested in the world around them and not afraid to be vulnerable, sensual”—as well as the icons who embody those qualities, like Charlotte Rampling and Lauren Hutton. The range of the shirts pays homage to Echeverria’s well-traveled upbringing too; like the designer, who grew up in Paris, Bogota, Columbia, and New York City’s Upper West Side, her tees translate seamlessly to any setting and to any generation. “Our tees are versatile in terms of how to wear them, where to wear them and who wears them,” Echeverria says. “I love that women of all ages wear Frances de Lourdes tees and make them their own.”

outtakes

Powered by Assembled Brands
Styling Gabrielle Marcecca
Hair Shane Thomas
Makeup Yacine Diallo at Bridge Artists
Model Othilia Simon at DNA Models

»Shop all Fashion

»Explore another chapter in The Stories:
Indoor Gardening: Harness The Hidden Power of Houseplants

Capture One: Style Selects with Frances de Lourdes

Capture One:
Style Selects with Frances de Lourdes

Cover

By Rebecca Johnson
Photographed by Hanna Tveite

“I wanted a refined T-shirt that I couldn’t find,” Alejandra Echeverria says of the impetus for her line Frances de Lourdes. “Classic styling that felt luxurious and elevated—but had the ease and love-worn feel of my favorite tees.” After working in the industry for nearly a decade before striking out with her first Spring 2017 collection, the fashion designer possessed both a keen understanding of what was missing from the world and a natural instinct for how to supply it. And, in the process, not only did Echeverria create the perfect T-shirt, she made her shirts supremely versatile—the linchpin for almost any look imaginable. Seen through the lens of the Capture One editing suite, the infinite styling iterations of the shirts are revealed.

outtakes

The luxe, refined tees and tanks are rooted in personal significance. Frances de Lourdes is an amalgam of Echeverria’s parents’ names—her mother’s middle name is Frances and de Lourdes is one of her father’s names. The blending is an homage to their sartorial influence, and also to the masculine-feminine spirit of classic T-shirts. The humble T-shirt, which originated as an undershirt for nineteenth-century military and gained popularity as a uniform staple in other working industries has become just as enmeshed in every facet of our lives. “My uniform most of the time is T-shirts and jeans,” Echeverria says, but the inherent interchangeability of her designs leads her to incorporate the tees in endless outfit iterations. “They look great under suits, or with a high-waisted trouser for evening, paired with skirts, and under dresses for warmth or just a less bare look,” she suggests. “Layered or with nothing else.”

Frances de Lourdes 2
Frances de Lourdes Hardy Tee
outtakes

Referencing vintage styles was a key factor for Echeverria in achieving a classic design with true longevity. She meticulously updated her cuts with subtle updates—“longer sleeve length, a curve in the neckline”—and insists on supple, luxurious materials. The tees are made in New York by small-scale manufacturers using ultra soft, lightweight Italian fabrics—refined silk for the Frankie, a black V-neck; slub silk for the Martin, a blue round neck tee, for instance. One of the most graphic pieces in the collection, the Serge is a nod to the popular ringer tees of the 1970s. Echeverria interprets it in cashmere and silk, keeping the contrast only around the neck. “It works beautifully,” she says, “for an elegant evening out.”

Elevating her tees with timeless glamour, Echeverria connects the shirts most deeply to her own greatest influences, the creative women who surround her—“women who are strong-minded, interested in the world around them and not afraid to be vulnerable, sensual”—as well as the icons who embody those qualities, like Charlotte Rampling and Lauren Hutton. The range of the shirts pays homage to Echeverria’s well-traveled upbringing too; like the designer, who grew up in Paris, Bogota, Columbia, and New York City’s Upper West Side, her tees translate seamlessly to any setting and to any generation. “Our tees are versatile in terms of how to wear them, where to wear them and who wears them,” Echeverria says. “I love that women of all ages wear Frances de Lourdes tees and make them their own.”

outtakes

Powered by Assembled Brands
Styling Gabrielle Marcecca
Hair Shane Thomas
Makeup Yacine Diallo at Bridge Artists
Model Othilia Simon at DNA Models

»Shop all Fashion

»Explore another chapter in The Stories:
Indoor Gardening: Harness The Hidden Power of Houseplants