The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Discerning Denim:
A Collaboration with 3x1

The quest for the quintessential pair of jeans begins on SoHo’s Mercer Street, where 3x1 operates a 4,000-square-foot denim wonderland that combines the craft of an atelier, the work of a factory, and the thrill of a store stocked with endless options. The company’s mission is simple: “To make the best jeans in the world, one pair at a time.”

Browse 3 x 1 in The Objects

“It’s only in the last few years that something like 3x1 has become possible. Our shop is predicated upon building the largest collection of selvedge denim in the world and inviting customers into the process.”

–Scott Morrison

At least 700 pairs are kept in stock, and approximately 25 new pieces are constructed—from start to finish—each day inside glass-walled rooms full of sewers, cutters, pattern-makers, and designers. “People love to learn how things are made, at least I always have,” says Scott Morrison, who founded 3x1 (named in a nod to denim’s standard weaving construction, the 3x1 RHT, or Right Hand Twill) in 2011 after launching the denim brands Paper Denim & Cloth and Earnest Sewn. “It’s a bit like looking into, and working in, Santa’s workshop.”

Morrison’s pioneering “bespoke denim” process offered an irresistible opportunity for The Line’s creative director, Vanessa Traina, and Protagonist designer and creative director Kate Wendelborn, who visited 3x1 to create their perfect pair in collaboration with Morrison. The key question was fit. “We wanted a classic straight-leg jean,” says Traina. “Think of the fit of a men’s 501, but made for a woman.”

A pattern—hand cut from paper—soon took shape. Designed to be worn high on the hip, the men’s style was scaled down and the inseam adjusted, but the raw denim and button fly retained. “We really wanted them to almost feel like trousers, and this raw denim has a body and a hand to it that conveys a certain sophistication when cut the way we did,” says Wendelborn of the choice of 3x1’s XX 70 and XX 133 fabrics (XX stands for raw, unwashed denim). “The XX 70 is lighter than it looks, with a bit of stretch, while the black XX 133, because of the way the yarn is coated, washes down beautifully.”

The stretch raw selvedge that Traina and Wendelborn selected from 3x1’s imposing wall of denim is made in Japan by Kurabo Mills, the birthplace of Japanese selvedge denim—and the namesake for one of Morrison’s dogs, Kurabo. “At 3x1, we love raw denim because as it’s worn, the indigo dye begins to chip off, leaving behind creases and fademarks unique to the body,” adds Morrison. “The end result is a jean that is not only perfectly molded to your body but also gives little clues about your lifestyle.”

“The silhouette is a straight leg, not too tight, but still slim—inspired by the way men wear their jeans. It sits high on the hip, which makes one’s legs look even longer, and a back pocket is placed just so, to complement and highlight your backside without drawing an overt kind of attention to it. We left them long so women can customize the length—they look great cuffed, uncuffed, with sneakers, sandals, or heels. We designed for a versatile wardrobe.”

–Kate Wendelborn

Discerning Denim: A Collaboration with 3x1

Discerning Denim:
A Collaboration with 3x1

The quest for the quintessential pair of jeans begins on SoHo’s Mercer Street, where 3x1 operates a 4,000-square-foot denim wonderland that combines the craft of an atelier, the work of a factory, and the thrill of a store stocked with endless options. The company’s mission is simple: “To make the best jeans in the world, one pair at a time.”

Browse 3 x 1 in The Objects

“It’s only in the last few years that something like 3x1 has become possible. Our shop is predicated upon building the largest collection of selvedge denim in the world and inviting customers into the process.”

–Scott Morrison

At least 700 pairs are kept in stock, and approximately 25 new pieces are constructed—from start to finish—each day inside glass-walled rooms full of sewers, cutters, pattern-makers, and designers. “People love to learn how things are made, at least I always have,” says Scott Morrison, who founded 3x1 (named in a nod to denim’s standard weaving construction, the 3x1 RHT, or Right Hand Twill) in 2011 after launching the denim brands Paper Denim & Cloth and Earnest Sewn. “It’s a bit like looking into, and working in, Santa’s workshop.”

Morrison’s pioneering “bespoke denim” process offered an irresistible opportunity for The Line’s creative director, Vanessa Traina, and Protagonist designer and creative director Kate Wendelborn, who visited 3x1 to create their perfect pair in collaboration with Morrison. The key question was fit. “We wanted a classic straight-leg jean,” says Traina. “Think of the fit of a men’s 501, but made for a woman.”

A pattern—hand cut from paper—soon took shape. Designed to be worn high on the hip, the men’s style was scaled down and the inseam adjusted, but the raw denim and button fly retained. “We really wanted them to almost feel like trousers, and this raw denim has a body and a hand to it that conveys a certain sophistication when cut the way we did,” says Wendelborn of the choice of 3x1’s XX 70 and XX 133 fabrics (XX stands for raw, unwashed denim). “The XX 70 is lighter than it looks, with a bit of stretch, while the black XX 133, because of the way the yarn is coated, washes down beautifully.”

The stretch raw selvedge that Traina and Wendelborn selected from 3x1’s imposing wall of denim is made in Japan by Kurabo Mills, the birthplace of Japanese selvedge denim—and the namesake for one of Morrison’s dogs, Kurabo. “At 3x1, we love raw denim because as it’s worn, the indigo dye begins to chip off, leaving behind creases and fademarks unique to the body,” adds Morrison. “The end result is a jean that is not only perfectly molded to your body but also gives little clues about your lifestyle.”

“The silhouette is a straight leg, not too tight, but still slim—inspired by the way men wear their jeans. It sits high on the hip, which makes one’s legs look even longer, and a back pocket is placed just so, to complement and highlight your backside without drawing an overt kind of attention to it. We left them long so women can customize the length—they look great cuffed, uncuffed, with sneakers, sandals, or heels. We designed for a versatile wardrobe.”

–Kate Wendelborn