Coming Up Roses:
Meet Putnam & Putnam
Michael Putnam never thought that his lifelong love of flowers would turn into a career, but when he grew restless working in interior design, a field in which projects can take years to come to fruition, husband Darroch offered some advice. “I encouraged Michael to take some time to explore something that he had always been interested in—and that was flowers,” says Darroch, who was then working as a corporate photographer. An apprenticeship with a well-known Manhattan florist convinced Michael that he had found his calling. “I knew on the first day that working with flowers was what I was born to do,” he says. “And then I just started doing it.”
As Michael gained confidence and skill, he experimented with increasingly ambitious arrangements, which Darroch would photograph and post to social media platforms such as Instagram. Admirers of the stunning images, which resemble lushly toned, exquisitely composed still life paintings of the Dutch Golden Age, soon turned into clients, and a business bloomed. The couple launched Putnam & Putnam last spring. In addition to installations and weddings, their Brooklyn-based floral design company offers local deliveries of tabletop arrangements and holds workshops in which students progress from the basics of arranging to creating a centerpiece.
The popularity of the Putnams’ instructional sessions is a testament to their contagious enthusiasm and attention to detail. “We love to host our workshops in a beautiful space and really create an atmosphere—along with all of the flowers for students to work with, we place large-scale arrangements around the room and have a full spread of food and drinks,” says Darroch. “It’s an experience.”