The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Business Insider:
The Elements of a Well-Packed Bag

by Alexa Hotz
Photographed by Hanna Tveite

The key to the travel cognoscente is found in the packed bag. Enduring ensembles and a superlative packing schema make the trip. The first defense against the banality of public spaces—the tense atmosphere of airports, rows of empty terminal seats, elevator cabs, and hotel lobbies—is the feeling of being put together. With a refined wardrobe and an assemblage of the right luggage, sophistication is effortless.

Pack with a limited palette and full looks can be co-opted as separates. Avoid the trappings of the over packed bag that result in poorly folded and suppressed garments and a visual disarray of crammed clutter. Fabrics like wool crepe, fluid viscose, silk, and cotton travel well. Roll up silk, fold cotton shirts with tissue paper, turn jackets inside-out, and stow shoes in a cloth bag near luggage wheels. Opening a bag on arrival should induce calm and the space to think.

We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement.
Heidemarie Jiline “Jil” Sander

Don’t skimp on subtle luxuries. Sleek, sharp tailoring is balanced with moments of stealth sensuality. Nostalgic nude hosiery. An open jacket with a silk bra. Clean hair. Bare skin.

For instant impeccability, opt for a garment with built-in details: a sewn-in cuff, a tonal tuxedo stripe, a structured jacket. Tuxedo-inspired styles from Pallas, the Parisian family-run atelier, are assembled in petit couture fashion where a single garment stays with one tailor from start to finish. The result is bespoke-like, refined, and sensibly stylish.

Styling Gabrielle Marceca
Hair Sonny Molina
Makeup Ayana Awata
Model Marique Schimmel

»Shop all Fashion

»Explore another chapter in The Stories:
Back to the Ancient Future: In the Studio with Romy Northover

Business Insider: The Elements of a Well-Packed Bag

Business Insider:
The Elements of a Well-Packed Bag

by Alexa Hotz
Photographed by Hanna Tveite

The key to the travel cognoscente is found in the packed bag. Enduring ensembles and a superlative packing schema make the trip. The first defense against the banality of public spaces—the tense atmosphere of airports, rows of empty terminal seats, elevator cabs, and hotel lobbies—is the feeling of being put together. With a refined wardrobe and an assemblage of the right luggage, sophistication is effortless.

Pack with a limited palette and full looks can be co-opted as separates. Avoid the trappings of the over packed bag that result in poorly folded and suppressed garments and a visual disarray of crammed clutter. Fabrics like wool crepe, fluid viscose, silk, and cotton travel well. Roll up silk, fold cotton shirts with tissue paper, turn jackets inside-out, and stow shoes in a cloth bag near luggage wheels. Opening a bag on arrival should induce calm and the space to think.

We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement.
Heidemarie Jiline “Jil” Sander

Don’t skimp on subtle luxuries. Sleek, sharp tailoring is balanced with moments of stealth sensuality. Nostalgic nude hosiery. An open jacket with a silk bra. Clean hair. Bare skin.

For instant impeccability, opt for a garment with built-in details: a sewn-in cuff, a tonal tuxedo stripe, a structured jacket. Tuxedo-inspired styles from Pallas, the Parisian family-run atelier, are assembled in petit couture fashion where a single garment stays with one tailor from start to finish. The result is bespoke-like, refined, and sensibly stylish.

Styling Gabrielle Marceca
Hair Sonny Molina
Makeup Ayana Awata
Model Marique Schimmel

»Shop all Fashion

»Explore another chapter in The Stories:
Back to the Ancient Future: In the Studio with Romy Northover