The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Best Dressed:
Proenza Schouler’s Raw-Edged Refinement

Photographed by Hanna Tveite

Contrary to popular belief, the work of Jack McCollough and Lazaro Hernandez is not about fashion. “It’s about our lives,” notes McCollough. “And we make fashion as a result of our experiences.” Their Proenza Schouler collections are pushed forward by shared road trips and favorite cultural references, custom-developed fabrics and innovative processes, all so artfully combined as to float free of their original contexts. A pre-fall highlight came in the duo’s dresses: refined pieces fitted with wraps and ties, and sharpened by raw edges.

In the wake of a visit to the American Southwest, the designers commissioned custom artwork—painterly cobalt flowers—that blooms in the night sky of an elegantly asymmetrical wrap dress. The fluid georgette is sharpened by a cinched waist and signature silver-toned hardware. Another standout dress, in a sunny citrus hue, is made memorable by a cutout back framed by raw edges and tiered ties.

Our strongest collections take many abstract ideas and bring them together in a way that hopefully doesn’t look specifically like one thing or something thematic.Jack McCollough

In constantly renewing and reconfiguring references, McCollough and Hernandez propel the Proenza Schouler aesthetic forward. Their fondness for constructed silhouettes has eased up in recent collections, which have explored ideas of unraveling and peeling back layers. With the help of raw edges, cutouts, and a graphic grommet, a black sheath escapes the specificity of mod to become truly modern—and seasonless.

Styling Vanessa Traina
Hair Jordan M at Susan Price
Makeup Daniel Martin at The Wall Group
Model Caroline Brasch Nielsen

Best Dressed: Proenza Schouler’s Raw-Edged Refinement

Best Dressed:
Proenza Schouler’s Raw-Edged Refinement

Photographed by Hanna Tveite

Contrary to popular belief, the work of Jack McCollough and Lazaro Hernandez is not about fashion. “It’s about our lives,” notes McCollough. “And we make fashion as a result of our experiences.” Their Proenza Schouler collections are pushed forward by shared road trips and favorite cultural references, custom-developed fabrics and innovative processes, all so artfully combined as to float free of their original contexts. A pre-fall highlight came in the duo’s dresses: refined pieces fitted with wraps and ties, and sharpened by raw edges.

In the wake of a visit to the American Southwest, the designers commissioned custom artwork—painterly cobalt flowers—that blooms in the night sky of an elegantly asymmetrical wrap dress. The fluid georgette is sharpened by a cinched waist and signature silver-toned hardware. Another standout dress, in a sunny citrus hue, is made memorable by a cutout back framed by raw edges and tiered ties.

Our strongest collections take many abstract ideas and bring them together in a way that hopefully doesn’t look specifically like one thing or something thematic.Jack McCollough

In constantly renewing and reconfiguring references, McCollough and Hernandez propel the Proenza Schouler aesthetic forward. Their fondness for constructed silhouettes has eased up in recent collections, which have explored ideas of unraveling and peeling back layers. With the help of raw edges, cutouts, and a graphic grommet, a black sheath escapes the specificity of mod to become truly modern—and seasonless.

Styling Vanessa Traina
Hair Jordan M at Susan Price
Makeup Daniel Martin at The Wall Group
Model Caroline Brasch Nielsen