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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Attractive and Sublime:
Beauty from Nature

Conceptions of beauty are bound up in place and time. Some of what passes for beautiful today is bound to elicit cringes tomorrow, making any definition of beauty more of a social and cultural snapshot than a stable notion. However, the German poet and philosopher Friedrich Schlegel was onto something with his take on the matter: “Beauty is that which is simultaneously attractive and sublime.” Nearly two hundred years later, his two-item checklist holds up, and points to the enduring appeal of natural wonders. Expanses of land, sea, and sky, made sublimely attractive by sharp ridges and broad basins, shifting sands, or a smattering of stars, have much in common with the human body, with its topography of pores, follicles, and protective layers.

.
Snow-capped peaks and dewy skin. A view of the Central Alps and the luminosity left by Susanne Kaufmann Harmonizing Moisturizing Spray, a soothing herbal essence blended in Austria.

CLEANSE

Naturally derived ingredients are at the heart of a modern, effective approach to skincare that begins with deep cleaning. Paris-born biochemist-turned-star facialist Joëlle Ciocco’s Sensitive Cleansing Milk is powered by active ingredients that leave skin purified, protected, and glowing. For the body, Grown Alchemist Body Cleanser combines nourishing neroli, rosemary, and tangerine fruit oils with antioxidants contained in jojoba, macadamia, and essential fatty acid-packed rosehip.

EXFOLIATE

The process of sloughing away dead skin cells to reveal the fresh layer beneath is an accelerated version of the polishing that occurs over weeks and years in nature, but skin can’t tolerate the grains of sand that leave rocks and shells smooth to the touch. Look to bamboo extract, the exfoliating secret in M.E. SkinLab’s Cleanser 27, or purifying Binchotan charcoal to gently draw out impurities. Formulated for the body, Grown Alchemist’s minty exfoliator relies upon pearl-derived aragonite and conchiolin proteins to decongest skin.

Constellations, earthly and heavenly. A sprinkling of pigment on a freckled shoulder is reversed in the night sky over Camden, Maine.

TONE

Skin keeps moisture in and toxins out. It functions best when balanced. A toning step restores skin’s natural equilibrium—a slightly acidic pH—with side benefits such as minimizing the appearance of pores. Streamlined solutions come in the form of a mineral-infused spritz of spring water or a splash of triple-distilled Italian rosewater. Ciocco offers a more comprehensive approach to toning with her moisturizing Lacteal Lotion and pore-tightening Aromatic Lotion, fueled by a potent blend of sage, rosemary, grapefruit, and marine extracts.

Natural traces. Low tide reveals overlapping layers on a beach in Nosara, Costa Rica and a parched palm soaks up the long-lasting hydration of Rodin Olio Lusso Crema, formulated with a blend of essential oils.
Leveling the field. Whorls of grass in a native oak savanna that extends into California’s Simi Hills and the fuzz of a freshly exfoliated expanse of skin.

MOISTURIZE

Following cleansing, exfoliation, and toning, skin is primed for moisture. Essential oils like those in Linda Rodin’s cult-favorite face oil and uka nail oil—hydrating but not greasy, freshly fragrant but not cloying—sink in quickly for long-lasting nourishment. Coconut oil, aloe vera, and lanolin are the soothing softeners at work in Mountain Ocean Skin Trip, ideal for daily use, and even the most parched palms, elbows, and knees are smoothed by Goe Oil, a fast-absorbing blend of 28 plant, fruit, and flower oils and butters.

PROTECT

For all its resonance with natural wonders, the body’s outermost layer can take a beating from the elements. A final protective step, even if it’s just a swipe of fragrant lip balm, keeps the damage to a minimum. Susanne Kaufmann’s version of sunblock is powered by plant-based active ingredients that not only prevent premature aging but also regenerate and repair damaged skin cells. Defending against the germs of the world once meant robbing skin of moisture—until the arrival of Jao Hand Refresher, which doubles as a facial astringent, body splash, after shave, or deodorant.

Golden arches. The essence of the Centifola rose distilled in spring water freshens a face, its shape following the curve of a sandstone formation in Nevada’s Valley of Fire State Park.

Shop all beauty

Explore a similar chapter in The Stories:
Scandinavian Design: Uniting Beauty and Function

Attractive and Sublime: Beauty from Nature

Attractive and Sublime:
Beauty from Nature

Conceptions of beauty are bound up in place and time. Some of what passes for beautiful today is bound to elicit cringes tomorrow, making any definition of beauty more of a social and cultural snapshot than a stable notion. However, the German poet and philosopher Friedrich Schlegel was onto something with his take on the matter: “Beauty is that which is simultaneously attractive and sublime.” Nearly two hundred years later, his two-item checklist holds up, and points to the enduring appeal of natural wonders. Expanses of land, sea, and sky, made sublimely attractive by sharp ridges and broad basins, shifting sands, or a smattering of stars, have much in common with the human body, with its topography of pores, follicles, and protective layers.

.
Snow-capped peaks and dewy skin. A view of the Central Alps and the luminosity left by Susanne Kaufmann Harmonizing Moisturizing Spray, a soothing herbal essence blended in Austria.

CLEANSE

Naturally derived ingredients are at the heart of a modern, effective approach to skincare that begins with deep cleaning. Paris-born biochemist-turned-star facialist Joëlle Ciocco’s Sensitive Cleansing Milk is powered by active ingredients that leave skin purified, protected, and glowing. For the body, Grown Alchemist Body Cleanser combines nourishing neroli, rosemary, and tangerine fruit oils with antioxidants contained in jojoba, macadamia, and essential fatty acid-packed rosehip.

EXFOLIATE

The process of sloughing away dead skin cells to reveal the fresh layer beneath is an accelerated version of the polishing that occurs over weeks and years in nature, but skin can’t tolerate the grains of sand that leave rocks and shells smooth to the touch. Look to bamboo extract, the exfoliating secret in M.E. SkinLab’s Cleanser 27, or purifying Binchotan charcoal to gently draw out impurities. Formulated for the body, Grown Alchemist’s minty exfoliator relies upon pearl-derived aragonite and conchiolin proteins to decongest skin.

Constellations, earthly and heavenly. A sprinkling of pigment on a freckled shoulder is reversed in the night sky over Camden, Maine.

TONE

Skin keeps moisture in and toxins out. It functions best when balanced. A toning step restores skin’s natural equilibrium—a slightly acidic pH—with side benefits such as minimizing the appearance of pores. Streamlined solutions come in the form of a mineral-infused spritz of spring water or a splash of triple-distilled Italian rosewater. Ciocco offers a more comprehensive approach to toning with her moisturizing Lacteal Lotion and pore-tightening Aromatic Lotion, fueled by a potent blend of sage, rosemary, grapefruit, and marine extracts.

Natural traces. Low tide reveals overlapping layers on a beach in Nosara, Costa Rica and a parched palm soaks up the long-lasting hydration of Rodin Olio Lusso Crema, formulated with a blend of essential oils.
Leveling the field. Whorls of grass in a native oak savanna that extends into California’s Simi Hills and the fuzz of a freshly exfoliated expanse of skin.

MOISTURIZE

Following cleansing, exfoliation, and toning, skin is primed for moisture. Essential oils like those in Linda Rodin’s cult-favorite face oil and uka nail oil—hydrating but not greasy, freshly fragrant but not cloying—sink in quickly for long-lasting nourishment. Coconut oil, aloe vera, and lanolin are the soothing softeners at work in Mountain Ocean Skin Trip, ideal for daily use, and even the most parched palms, elbows, and knees are smoothed by Goe Oil, a fast-absorbing blend of 28 plant, fruit, and flower oils and butters.

PROTECT

For all its resonance with natural wonders, the body’s outermost layer can take a beating from the elements. A final protective step, even if it’s just a swipe of fragrant lip balm, keeps the damage to a minimum. Susanne Kaufmann’s version of sunblock is powered by plant-based active ingredients that not only prevent premature aging but also regenerate and repair damaged skin cells. Defending against the germs of the world once meant robbing skin of moisture—until the arrival of Jao Hand Refresher, which doubles as a facial astringent, body splash, after shave, or deodorant.

Golden arches. The essence of the Centifola rose distilled in spring water freshens a face, its shape following the curve of a sandstone formation in Nevada’s Valley of Fire State Park.

Shop all beauty

Explore a similar chapter in The Stories:
Scandinavian Design: Uniting Beauty and Function