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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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A Precise and Bold Aesthetic:
Powered by Assembled Brands

Photographed by Hanna Tveite and Jonathan Hökklo

The signature aesthetic of The Line—now firmly established—was given room to ground itself and grow due to the Assembled Brands alliance. Building a preeminent, enduring brand takes more than creative vision. Aligned in understanding the importance of refinement when building a brand to last, Assembled Brands became an essential partner in developing The Line. Offering centralized resources and a team of industry experts, the Assembled Brands alliance supports every facet of the business that may otherwise cloud or distract vision, carving space to create—be it content, product, or exclusive collaborations.

Finance and Accounting

The Assembled Brands alliance presents monthly, quarterly, and annual trends that allow members to benchmark growth and expense ratios anonymously against other members.

Capital and Underwriting

An emerging business requires access to capital to support growth. Assembled Brands can supply credit and equity to scale inventory, fund production, and enable capital expenditures such as building a showroom, website, or opening a store.

Content and Marketing

AB Studios can execute marketing assets from start to finish with access to exclusive studio and creative production services while collaborating with some of the industry's most sought after creative professionals.

Protagonist

A case study of full immersion membership. Protagonist launched exclusive to The Line—just over five years ago—and has since earned a devoted following for the timeless, modern staples with which to build a wardrobe. With creative direction from The Line’s Executive Creative Director, Vanessa Traina, and additional support from the Assembled Brands alliance, Protagonist has evolved under designer, Georgia Lazzaro to embrace the feminine and romantic while still focused on the two elements that established the brand's aesthetic—superior fabric and a tailored fit.

KHAITE

A case study of full immersion membership. The elevated, American sportswear brand, KHAITE, emerged under the creative direction of Catherine Holstein. AB Studios, in collaboration with Vanessa Traina, have been critical to the development of KHAITE's marketing content from look books to major advertising campaigns. Assembled Brands provides additional support through capital, finance, and sales to allow KHAITE the freedom to focus on product development and brand identity. The signature sensuality and ease of KHAITE has become increasingly coveted nationwide.

Developing and running KHAITE as part of AB connects me with expertise and information I may never have had access to on my own, and the network of stylists is a direct link to my customers and their feedback.Catherine Holstein, Creative Director, KHAITE

Sales and Clienteling

With a B2B software platform designed to act as a companion for sales associates and stylists, Assembled Brands offers an integrated order management system, attractive margins, and exposure to a loyal, luxury client-base served by professionals with deep relationships and years of experience.

Guidance is key. A network of likeminded professionals can help predict needs, troubleshoot ideas, enrich initiatives, and appropriately react to results. Driven forward by vision, The Line’s momentum can be attributed to many moving parts—of which the alliance supports with unparalleled understanding and passion.

Powered by Assembled Brands

»Shop all books and art in The Objects

»Explore another chapter in The Stories:
Back to the Ancient Future: In the Studio with Romy Northover

A Precise and Bold Aesthetic: Powered by Assembled Brands

A Precise and Bold Aesthetic:
Powered by Assembled Brands

Photographed by Hanna Tveite and Jonathan Hökklo

The signature aesthetic of The Line—now firmly established—was given room to ground itself and grow due to the Assembled Brands alliance. Building a preeminent, enduring brand takes more than creative vision. Aligned in understanding the importance of refinement when building a brand to last, Assembled Brands became an essential partner in developing The Line. Offering centralized resources and a team of industry experts, the Assembled Brands alliance supports every facet of the business that may otherwise cloud or distract vision, carving space to create—be it content, product, or exclusive collaborations.

Finance and Accounting

The Assembled Brands alliance presents monthly, quarterly, and annual trends that allow members to benchmark growth and expense ratios anonymously against other members.

Capital and Underwriting

An emerging business requires access to capital to support growth. Assembled Brands can supply credit and equity to scale inventory, fund production, and enable capital expenditures such as building a showroom, website, or opening a store.

Content and Marketing

AB Studios can execute marketing assets from start to finish with access to exclusive studio and creative production services while collaborating with some of the industry's most sought after creative professionals.

Protagonist

A case study of full immersion membership. Protagonist launched exclusive to The Line—just over five years ago—and has since earned a devoted following for the timeless, modern staples with which to build a wardrobe. With creative direction from The Line’s Executive Creative Director, Vanessa Traina, and additional support from the Assembled Brands alliance, Protagonist has evolved under designer, Georgia Lazzaro to embrace the feminine and romantic while still focused on the two elements that established the brand's aesthetic—superior fabric and a tailored fit.

KHAITE

A case study of full immersion membership. The elevated, American sportswear brand, KHAITE, emerged under the creative direction of Catherine Holstein. AB Studios, in collaboration with Vanessa Traina, have been critical to the development of KHAITE's marketing content from look books to major advertising campaigns. Assembled Brands provides additional support through capital, finance, and sales to allow KHAITE the freedom to focus on product development and brand identity. The signature sensuality and ease of KHAITE has become increasingly coveted nationwide.

Developing and running KHAITE as part of AB connects me with expertise and information I may never have had access to on my own, and the network of stylists is a direct link to my customers and their feedback.Catherine Holstein, Creative Director, KHAITE

Sales and Clienteling

With a B2B software platform designed to act as a companion for sales associates and stylists, Assembled Brands offers an integrated order management system, attractive margins, and exposure to a loyal, luxury client-base served by professionals with deep relationships and years of experience.

Guidance is key. A network of likeminded professionals can help predict needs, troubleshoot ideas, enrich initiatives, and appropriately react to results. Driven forward by vision, The Line’s momentum can be attributed to many moving parts—of which the alliance supports with unparalleled understanding and passion.

Powered by Assembled Brands

»Shop all books and art in The Objects

»Explore another chapter in The Stories:
Back to the Ancient Future: In the Studio with Romy Northover