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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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White Now:
Brighten Up in Shades from Optic to Ivory

Get fall off to a fresh start with flashes of white. Shades ranging from chalk and alabaster to ivory and cream brighten any wardrobe or interior, reflecting rather than absorbing light. We’ve brought together wearable whites—pristine canvas sneakers, wear-with-everything tees, the ultimate in cozy sweaters—along with home objects and beauty products in a similarly bleached palette. Whether warm or cool in tone, they share a serenity that is especially welcome as the world snaps back to attention after summer.

White Now: Brighten Up in Shades from Optic to Ivory

by The Line

White Now:
Brighten Up in Shades from Optic to Ivory

Get fall off to a fresh start with flashes of white. Shades ranging from chalk and alabaster to ivory and cream brighten any wardrobe or interior, reflecting rather than absorbing light. We’ve brought together wearable whites—pristine canvas sneakers, wear-with-everything tees, the ultimate in cozy sweaters—along with home objects and beauty products in a similarly bleached palette. Whether warm or cool in tone, they share a serenity that is especially welcome as the world snaps back to attention after summer.

Back to Selections