The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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White Ideas:
Prepare for Spring with a Pure Palette

White is the color of fresh starts and clean slates, of purity and light, of classic t-shirts and pristine sneakers. “It is a shining and affirmative thing,” wrote G.K. Chesterton, “as fierce as red, as definite as black.” As one season grudgingly makes way for another, look to white to brighten even the darkest of days, moods, wardrobes, and rooms. We’ve brought together pieces that do just that, from a rubberized cotton raincoat and fresh takes on the white button-up to clean-lined homegoods and beauty products that leave skin purified and luminous.

White Ideas: Prepare for Spring with a Pure Palette

White Ideas:
Prepare for Spring with a Pure Palette

White is the color of fresh starts and clean slates, of purity and light, of classic t-shirts and pristine sneakers. “It is a shining and affirmative thing,” wrote G.K. Chesterton, “as fierce as red, as definite as black.” As one season grudgingly makes way for another, look to white to brighten even the darkest of days, moods, wardrobes, and rooms. We’ve brought together pieces that do just that, from a rubberized cotton raincoat and fresh takes on the white button-up to clean-lined homegoods and beauty products that leave skin purified and luminous.