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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Twice as Nice:
Shop Small and Earn Double Rewards

Make the most of your holiday shopping. Through December 31st, American Express members can earn double rewards on all purchases from The Line and The Apartment by The Line as part of the Shop Small initiative to support small businesses. Learn more and enroll an eligible American Express card.

Twice as Nice: Dynamic Duos

Twice as Nice:
Shop Small and Earn Double Rewards

Make the most of your holiday shopping. Through December 31st, American Express members can earn double rewards on all purchases from The Line and The Apartment by The Line as part of the Shop Small initiative to support small businesses. Learn more and enroll an eligible American Express card.