The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Tried and True:
Max Poglia’s Favorite Things

On a recent visit to The Apartment by The Line, designer and craftsman Max Poglia gravitated to objects made from beautiful, enduring materials that are prone to develop a patina. “I really like to work with brass—everything in my line has a touch of it,” he said of his choice of Carl Auböck’s oversized paperclip and the Gräshoppa lamp designed by Greta Grossman. Poglia is also partial to the work of Oscar Niemeyer, Edouard Boubat, Geoffrey Knott, and Peter Beard. “I love the way he moved about the African wilderness one day and New York nightlife the next,” he says of Beard. “He was one of the first modern gentlemen, and still is.”

Tried and True: Max Poglia’s Favorite Things

Tried and True:
Max Poglia’s Favorite Things

On a recent visit to The Apartment by The Line, designer and craftsman Max Poglia gravitated to objects made from beautiful, enduring materials that are prone to develop a patina. “I really like to work with brass—everything in my line has a touch of it,” he said of his choice of Carl Auböck’s oversized paperclip and the Gräshoppa lamp designed by Greta Grossman. Poglia is also partial to the work of Oscar Niemeyer, Edouard Boubat, Geoffrey Knott, and Peter Beard. “I love the way he moved about the African wilderness one day and New York nightlife the next,” he says of Beard. “He was one of the first modern gentlemen, and still is.”