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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Selected by Cass and Ali Bird:
Simple Pieces Made Special

Cass and Ali Bird have a shared Smith College sociology class to thank for bringing them together. “I had love at first sight when Cass walked in on the first day of school,” says Ali of the fateful day. “She had so much swag, such a twinkle in her eye—and those freckles, they just slayed me. I said, ‘That’s the girl I’m going to marry.’” Fast-forward almost nineteen years and the two are indeed married, with two young children, and at the top of their respective creative professions: Cass as a photographer and Ali as a partner and director at The Wall Group. With Valentine’s Day around the corner, each made time to select some especially gift-worthy items from The Apartment by The Line – New York.

Cass gravitates to beautiful yet functional objects for the family’s Brooklyn home, especially the newly renovated kitchen. “I’m dying for some new knives,” she says, eying a handcrafted one from Coltellerie Berti. A foldable stepladder—lacquered to a glossy black—would also be a useful addition to their vertically challenged household (“We are shorties, so anything this pretty for a leg up!”), Greta Grossman’s “simple and chic” Gräshoppa lamp fills a need for bedside illumination (“It will be the new light of my life”), and a golden pen holds the promise of analog communication (“Nothing like a handwritten note”). Assessing the photographs hung salon-style in The Apartment’s living room, Cass admires a luscious Irving Penn still life and a more subdued composition by Lilo Raymond. “Quiet—the opposite of me,” she says. “I want it!”

Ali favors streamlined pieces made special by subtle yet striking details, such as the daisy-patterned black tulle of a Yasmine Eslami bodysuit. “I always love a simple knit dress and especially like the details on this one,” she says of a long-sleeved style from MM6 Maison Margiela. “The shoulder cut-outs and side slits make it sexy.” Indulgent accessories also catch her eye, from a plush Melt scarf (“Who doesn’t want cashmere around their neck?”) to a vintage Panthère de Cartier bracelet (“It matches the ring Cass gave me one year for Hannukah”). Another favorite—fragranced laundry detergent—may come in handy after the couple’s high-energy plans for February 14th. “We’re going to dance class together on Valentine’s Day this year,” explains Ali. “We like to sweat together.”

Selected by Cass and Ali Bird: Simple Pieces Made Special

Selected by Cass and Ali Bird:
Simple Pieces Made Special

Cass and Ali Bird have a shared Smith College sociology class to thank for bringing them together. “I had love at first sight when Cass walked in on the first day of school,” says Ali of the fateful day. “She had so much swag, such a twinkle in her eye—and those freckles, they just slayed me. I said, ‘That’s the girl I’m going to marry.’” Fast-forward almost nineteen years and the two are indeed married, with two young children, and at the top of their respective creative professions: Cass as a photographer and Ali as a partner and director at The Wall Group. With Valentine’s Day around the corner, each made time to select some especially gift-worthy items from The Apartment by The Line – New York.

Cass gravitates to beautiful yet functional objects for the family’s Brooklyn home, especially the newly renovated kitchen. “I’m dying for some new knives,” she says, eying a handcrafted one from Coltellerie Berti. A foldable stepladder—lacquered to a glossy black—would also be a useful addition to their vertically challenged household (“We are shorties, so anything this pretty for a leg up!”), Greta Grossman’s “simple and chic” Gräshoppa lamp fills a need for bedside illumination (“It will be the new light of my life”), and a golden pen holds the promise of analog communication (“Nothing like a handwritten note”). Assessing the photographs hung salon-style in The Apartment’s living room, Cass admires a luscious Irving Penn still life and a more subdued composition by Lilo Raymond. “Quiet—the opposite of me,” she says. “I want it!”

Ali favors streamlined pieces made special by subtle yet striking details, such as the daisy-patterned black tulle of a Yasmine Eslami bodysuit. “I always love a simple knit dress and especially like the details on this one,” she says of a long-sleeved style from MM6 Maison Margiela. “The shoulder cut-outs and side slits make it sexy.” Indulgent accessories also catch her eye, from a plush Melt scarf (“Who doesn’t want cashmere around their neck?”) to a vintage Panthère de Cartier bracelet (“It matches the ring Cass gave me one year for Hannukah”). Another favorite—fragranced laundry detergent—may come in handy after the couple’s high-energy plans for February 14th. “We’re going to dance class together on Valentine’s Day this year,” explains Ali. “We like to sweat together.”