The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Refined Essentials by Protagonist

Grounded in timeless yet modern silhouettes, Protagonist distills complex ideas and carefully considered details into versatile wardrobe elements. "I spend a lot of time to make each piece look effortless. Subtleties--of shape, fit, and material--allow Protagonist to be worn in either an elevated way or a more casual way," says designer Kate Wendelborn. "There's a bit of rebellion in the refinement and a definite self-awareness."

Refined Essentials by Protagonist

Refined Essentials by Protagonist

Grounded in timeless yet modern silhouettes, Protagonist distills complex ideas and carefully considered details into versatile wardrobe elements. "I spend a lot of time to make each piece look effortless. Subtleties--of shape, fit, and material--allow Protagonist to be worn in either an elevated way or a more casual way," says designer Kate Wendelborn. "There's a bit of rebellion in the refinement and a definite self-awareness."