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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Pure and Simple:
Life-Enhancing Objects from Japan

From jet-black soap infused with the purifying power of Binchotan charcoal to ultrasoft yet strikingly textured towels woven in the cotton capital of Japan, Morihata brings together objects that embody superior craftsmanship, timeless design, and efficient use of materials. We’ve selected standouts that add beauty and functionality to daily rituals.

Pure and Simple: Life-Enhancing Objects from Japan

by The Line

Pure and Simple:
Life-Enhancing Objects from Japan

From jet-black soap infused with the purifying power of Binchotan charcoal to ultrasoft yet strikingly textured towels woven in the cotton capital of Japan, Morihata brings together objects that embody superior craftsmanship, timeless design, and efficient use of materials. We’ve selected standouts that add beauty and functionality to daily rituals.

Back to Selections