The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Memorable and Meaningful:
Discover Great Design

“Good design is making something intelligible and memorable,” Dieter Rams once said. “Great design is making something memorable and meaningful.” We’ve brought together items that deliver on that promise, from essential forms by iconic designers to striking pieces from emerging names.

Get up close with great design in Chicago. Enter by December 1st to win a trip for two, with accommodations at the Chicago Athletic Association Hotel, a shopping spree at The Line – Chicago, travel bags from MZ Wallace, Vitsœ’s 621 Table, and much more.

Memorable and Meaningful: Discover Great Design

Memorable and Meaningful:
Discover Great Design

“Good design is making something intelligible and memorable,” Dieter Rams once said. “Great design is making something memorable and meaningful.” We’ve brought together items that deliver on that promise, from essential forms by iconic designers to striking pieces from emerging names.

Get up close with great design in Chicago. Enter by December 1st to win a trip for two, with accommodations at the Chicago Athletic Association Hotel, a shopping spree at The Line – Chicago, travel bags from MZ Wallace, Vitsœ’s 621 Table, and much more.