The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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London Style:
The Best of British Design

With a rich history of combining function with creativity, British design is distinguished by innovation. The impulse to pursue new ideas becomes all the more interesting in the context of British traditions, and this tension—between old and new, city and countryside—has resulted in some of the most striking objects in the modern world. And fashion is no exception. “It’s the idiosyncrasy that stands out. You just don’t find it anywhere else,” says London-based fashion critic Tim Blanks. “The peculiarly personal nature of Britain’s fashion voices will always cause a unique frisson on the international stage.”

Love British design? Go to the source, with the ultimate UK getaway. Enter by December 19th for a chance to win an extraordinary trip to London, including $1,000 to spend at The Line.

London Style: The Best of British Design

London Style:
The Best of British Design

With a rich history of combining function with creativity, British design is distinguished by innovation. The impulse to pursue new ideas becomes all the more interesting in the context of British traditions, and this tension—between old and new, city and countryside—has resulted in some of the most striking objects in the modern world. And fashion is no exception. “It’s the idiosyncrasy that stands out. You just don’t find it anywhere else,” says London-based fashion critic Tim Blanks. “The peculiarly personal nature of Britain’s fashion voices will always cause a unique frisson on the international stage.”

Love British design? Go to the source, with the ultimate UK getaway. Enter by December 19th for a chance to win an extraordinary trip to London, including $1,000 to spend at The Line.