The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Effortless Elegance:
The French Way

Efforts to explain and codify French style are futile, but experts on je ne sais quoi can agree on a few key elements, including an expansive yet lightweight scarf, the perfect trenchcoat, a crisp cotton blouse, a signature scent, and impressive powers of portion control. The assortment below brings together Parisian chic with the elegant ease of the the Côte d’Azur.

In need of joie de vivre? Enter by March 29th for a chance to win a Monaco getaway, $500 to spend at The Line, and more.

Effortless Elegance: The French Way

Effortless Elegance:
The French Way

Efforts to explain and codify French style are futile, but experts on je ne sais quoi can agree on a few key elements, including an expansive yet lightweight scarf, the perfect trenchcoat, a crisp cotton blouse, a signature scent, and impressive powers of portion control. The assortment below brings together Parisian chic with the elegant ease of the the Côte d’Azur.

In need of joie de vivre? Enter by March 29th for a chance to win a Monaco getaway, $500 to spend at The Line, and more.