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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Beautiful and Useful:
Objects to Elevate Every Day

The multi-talented William Morris—painter, poet, architect, designer, manufacturer—was also the Marie Kondo of his day. “Have nothing in your house that you do not know to be useful, or believe to be beautiful,” he advised more than 150 years ago. Inspired by Morris’s golden rule, we’ve brought together objects that elevate everyday tasks. These made-to-last items range from striking desk accessories and streamlined containers to expertly crafted cleaning tools and utensils.

Beautiful and Useful: Objects to Elevate Every Day

Beautiful and Useful:
Objects to Elevate Every Day

The multi-talented William Morris—painter, poet, architect, designer, manufacturer—was also the Marie Kondo of his day. “Have nothing in your house that you do not know to be useful, or believe to be beautiful,” he advised more than 150 years ago. Inspired by Morris’s golden rule, we’ve brought together objects that elevate everyday tasks. These made-to-last items range from striking desk accessories and streamlined containers to expertly crafted cleaning tools and utensils.